LMN_McFarlin
60-MINUTE VIRTUAL EVENT

Get Back in the Driver's Seat: Creating Systems and Changes that Stick

Run a health check on your landscape business and learn what numbers truly matter
September 18th, 2025 2:00 pm ET

Join LMN and McFarlin Stanford for a powerful session designed to help landscape business owners get back in the driver’s seat.

If your landscape operations feel chaotic, your margins are shrinking, or your team lacks accountability, this webinar will show you how to create change that actually sticks.

 

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In this free virtual session, you’ll learn about:
  • How to run a “health check” on your landscape business using your numbers
  • What numbers truly matter for ops, hiring, job costing, and cash flow
  • Why accountability and training are non-negotiable for lasting operational changes
  • How to use software to structure and reinforce your change plan
  • About a simple 3-week plan to boost crew accountability and tighten operations

We’ll break down the financial numbers that matter most—from budgets to job costing—and show you how to use them to make smarter, faster decisions. You’ll also learn how to lead through this change with confidence, using real data to create alignment, accountability, and momentum across your team.

 

Whether you’re in growth mode or stuck in the weeds, this session will give you the roadmap to evolve your landscape business from the inside out.

 

Can't make it to the live session? Register anyway, and we'll send you a recording!

REGISTER NOW
McFarlin landing page

Who you'll hear from

Hans Tielmann

Hans Tielmann

Owner, Lead Instructor | NJ Crane Expert

​Hans Tielmann is a licensed tree expert and founder of NJ Crane Expert, where he serves as the lead crane instructor for NCCER crane certification classes. With years of professional experience, Hans specializes in planning and executing tree removal projects in high-risk environments. He is a passionate educator, promoting safe practices and effective techniques for arborists by combining modern equipment with comprehensive strategies. His credentials include NCCER Craft Instructor, Mobile Crane Operator, Practical Examiner and Proctor, Subject Matter Expert, TCIA Accredited Trainer, ISA Member, Petzl Technical Partner, Licensed Tree Expert #670, Certified Tree Care Safety Professional, and EHAP Electrical Hazard and Prevention Qualified.

Matt-Crinklaw-Main (1)

Matt Crinklaw

EVP | Greenius

Matt coordinates and executes plans to meet the technical needs of the Greenius platform and develops turnkey solutions to drive product adoption. Prior to this, Matt served as Vice President of IT Development and Video Production at Greenius, managing technological operations and projects, optimizing processes, and overseeing production teams and external contractors. He has a strong background in software development, project management, and team leadership. Matt studied Graphic and Web Design, as well as Multimedia Web and Design, at Fanshawe College.

Ryan Torcicollo – Safety & Skills Trainer, Petzl & Husqvarna Ambassador SavATree, General Tree Care Talent Developer

Ryan Torcicollo

Safety & Skills Trainer, Petzl & Husqvarna Ambassador | SavATree, General Tree Care Talent Developer

Ryan is qualified in tree risk assessment (TRAQ), electrical hazards awareness (EHAP), TCIA Tree Care Safety Professional (CTSP), ISA Certified Arborist, and earned the title of Tree Worker Climber Specialist. In addition to these accolades, Ryan was awarded Arborist of the Year in 2019 by the Utah Community Forest Council.

Register Now!